What is CSE?
Established in 1986, CSE is one of the largest independently owned agencies of its kind in the United States, operating under Cooper Holdings alongside our sister agency, IfThen. For 40 years, we have helped talent grow their careers through trusted guidance and helped brands connect with audiences in the moments that matter most. In April 2026, You Are Here, LLC (YAH) merged with CSE Talent to create one unified company operating as Group CSE, doing business as Career Sports & Entertainment.
Where is CSE located?
CSE is headquartered in Atlanta, Georgia, the sports business hub of the South. Our offices are at 150 Interstate North Parkway, with a warehouse nearby.
Is CSE an independent company?
Yes. CSE is one of the largest independently owned agencies of its kind in the United States. We sit under Cooper Holdings alongside our sister agency, IfThen, which focuses on website development.
What makes CSE different?
CSE is a nationally recognized, independent agency with a deep pride in our relationships with clients, talent, and our internal teams. Our attention to detail is a direct reflection of the relationships we build and the time we invest in every client. By being highly selective with who we bring into the CSE family, we foster meaningful, long-term personal and professional partnerships.
Our commitment to our people shows: average employee tenure is more than double the advertising-industry average. Our work is industry-recognized as well. We were named to Event Marketer’s 2025 “It List” of the Top 100 Event Agencies and awarded a Bronze Medal by Sports Business Journal as one of the Best Places to Work in Sports for 2025.
At CSE, success is not defined by volume. We prioritize depth over scale, ensuring every client receives the focus, care, and commitment they deserve.
What is the company culture like at CSE?
We offer a high-performance environment built on trust, collaboration, and genuine relationships. Our team works with global brands and top-tier talent in an independent-agency atmosphere that prioritizes long-term partnerships and professional growth.
How does the collective experience of the CSE team benefit clients?
The diverse professional backgrounds of our team create a depth of perspective that directly benefits long-term success. On the Talent side, CSE brings experience from NFL locker rooms, on-camera roles, production, legal practice as licensed attorneys, and training environments around the world. On the Brands side, our team brings deep expertise in sponsorship strategy, experiential marketing, and creative, from concepting and fabrication to large-scale national activations and post-event measurement.
This range of experience drives a broader strategic approach, so decisions are informed by multiple industries and viewpoints, not a single line of thinking. Whether we’re negotiating a coaching contract, building a sponsorship portfolio, or designing an immersive brand activation, every recommendation is shaped by a team that has operated across all sides of the industry. It also means no opportunity is out of reach. Through our extensive network and cross-industry relationships, we connect the right people at the right time to meaningfully advance outcomes on all sides.
How does CSE adapt to a rapidly changing industry?
Staying ahead isn’t optional. It’s foundational. Our team is built to think forward, developing strategies that align with the shifting landscape of media, sports, and entertainment. Independent ownership gives us a distinct advantage: speed. Without the approval layers that slow larger corporate agencies, we can pivot strategy, seize emerging opportunities, and respond to market shifts in real time. That agility isn’t just an operational benefit; it’s a competitive edge we pass directly to our clients.
Who does CSE represent?
CSE represents a diverse roster of talent across multiple disciplines including athletes (professional and NIL), coaches (collegiate and professional), broadcasters, media personalities, influencers, and digital creators. Our reach spans the NCAA, NBA, NFL, and beyond.
What will our working relationship look like?
Our working relationship will evolve over time, shaped by both the opportunities and challenges that come with a long-term career journey. There will be moments of celebration and momentum, as well as times that require thoughtful strategy and adjustment following unexpected setbacks.
What remains constant is our commitment to long-term planning and proactive guidance in every scenario. The nature and frequency of communication will naturally shift depending on where you are in your career cycle. At times we may be in close daily contact, at others checking in regularly to ensure you are supported both professionally and personally, and that your long-term plan remains aligned with your goals.
What type of coaches do you represent?
CSE represents head and assistant coaches across collegiate and professional sports, including but not limited to, basketball and football. From the NCAA to the NFL, NBA, WNBA, NBA G League, and international leagues, our team of experienced agents is committed to helping you elevate your coaching career and achieve your goals. With a proven track record of placing clients in opportunities at every level of the game, we provide the guidance, relationships, and strategic support needed to help you take the next step.
How much does it cost to have CSE represent me?
We believe we should only be compensated once you receive your first paycheck from a contract we have negotiated on your behalf. There are no upfront fees for representation, and we do not charge additionally for anything — including travel, interview preparation, communication, materials, or guidance throughout the process.
Our model is fully aligned with our clients' success, ensuring our interests remain directly tied to achieving the best possible outcomes. We are compensated through a standard commission on contracts we secure for you, and not any sooner.
I’m interested in more than finding my next job. What other services does CSE provide?
At CSE, we go beyond traditional talent representation. As a full-service agency, we offer a dynamic mix of marketing, influencer, and new media expertise designed to elevate your personal brand and expand your opportunities. We can also connect with our Brands team to offer continued growth through branded sponsorship opportunities.
From securing high-impact speaking engagements, such as keynote addresses and moderator roles, to helping you launch your own podcast, we create platforms for your voice to be heard. Our team connects clients with top brands for social media partnerships that feel authentic and aligned. We also offer white glove services including travel coordination and exclusive entertainment access.
What is CSE's approach to NIL representation?
The NIL landscape is rapidly evolving, and CSE ensures our clients stay ahead of the curve. We currently represent top basketball and football student-athletes, helping them navigate every aspect of NIL, from player contracts to brand partnerships, with clarity, confidence, and integrity.
Our long-standing relationships with coaches, athletic departments, and administrators allow us to advocate effectively. Beyond deal-making, we help student-athletes build their personal brands and social media presence with data-driven strategies designed to increase visibility, engagement, and long-term opportunity. At CSE, NIL isn’t just about short-term success. It’s about laying the foundation for a career of growth, impact, and influence.
What services does CSE offer for brand clients?
CSE provides comprehensive solutions tailored to each client's marketing objectives, including sponsorship strategy, concepting, design, fabrication coordination, on-site execution, and post-event analytics. We execute all types of experiential marketing from local grassroots activations to national multi-year tours. Our goal is to create immersive moments that turn passive observers into lifelong brand loyalists.
How does CSE approach sponsorship strategy?
We help brands navigate complex sponsorship landscapes by providing valuations, negotiating deals, and implementing comprehensive sponsorship strategies. Our team has experience negotiating and working with major league sports, NIL deals, music festivals, and cultural events. This dual expertise in talent and brand allows us to manage partnerships that maximize ROI and visibility for all parties involved.
How do you measure sponsorship ROI and activation performance?
We move beyond surface-level metrics to track deep consumer engagement, lead-capture data, and social amplification during and after an activation. By pairing data-driven insights with creative execution, we show exactly how an experience moved the needle on your business objectives.
What is your process for staffing and managing brand ambassadors?
We prioritize relationships in marketing by carefully selecting and training staff who reflect your brand's values and voice. By treating our people as our greatest strength, we ensure every on-site interaction is professional, authentic, and results driven.
Can CSE help with talent sourcing for brand campaigns?
Absolutely. CSE has spent decades cultivating relationships across sports, entertainment, and media, allowing us to strategically source the right talent for every opportunity. We connect brands with athletes, celebrities, content creators, and influencers who authentically elevate campaigns and drive measurable impact.
Whether it's leveraging the talent that our in-house agents represent or sourcing talent outside of our roster, our deep connections in the industry guarantee that we can reach any caliber of celebrity in the sports, music, entertainment or broadcast world with just one phone call. This level of access is unparalleled and greatly reduces cost and speed to market when looking for talent.
What types of events and experiences does CSE produce?
Whether you need a grassroots local activation, a curated VIP hospitality experience, or a large-scale consumer-facing program, our production and logistics team manages everything from concept to on-site support.
How does CSE approach creative strategy for brand programs?
Creative thinking and strategic planning are woven into everything we do. From the earliest stages of partnership planning through execution on the ground, our team brings strategic insight and creative thinking to every program. Whether shaping a sponsorship platform, designing an activation, or building a live experience, we ensure every idea is aligned with the client's goals and built to resonate with the audiences they want to reach.
What does CSE’s destination management and hospitality offering look like?
The most memorable business relationships aren’t built in boardrooms. They’re built in the moments between. A perfectly orchestrated trip to a championship game, a private dinner at the right venue, or a curated weekend experience for your most important clients can do more for a relationship than any campaign. That’s the premise behind everything CSE does in destination management and hospitality.
We design and execute hospitality programs and guest experiences that help brands deepen relationships with clients, partners, and stakeholders in environments that feel intentional, not generic. From premium access at major sporting events and music festivals to bespoke corporate retreats and curated group travel, every detail is managed end-to-end so your guests simply arrive and feel the impact.
Our team handles logistics, sourcing, vendor relationships, on-site coordination, and everything in between so the experience your guests have reflects the standard your brand demands.