For the 2017 college football season, Kellogg’s core snack brands, Cheez-It and Pringles, paired up to ignite the debate – which day is better? College football Saturday’s or pro-football Sunday’s? Consumers were encouraged to voice their choice via social media or by voting digitally.
CSE concepted and produced video and photo content featuring the program host, Desmond Howard. The content was leveraged across both Desmond’s and Kellogg’s social channels across the fall football time period. In addition, CSE was tapped to put together a roster of Pro and College football greats to drive the debate and banter socially, driving engagement around a relevant target audience. CSE developed the social content for the influencers to post around the content calendar, centered around the September and October when the conversation around college and pro football is particularly relevant and frequent. Finally, based on performance of the influencer’s organic posts, we boosted engaging posts with paid support to further drive reach and impressions.