AT&T has been a proud sponsor of the BET Experience for 4 of it’s 5 years in existence. This sponsorship gives AT&T the opportunity to align with a high profile entertainment property furthering the conversation with a valued consumer all while highlighting the portfolio of products AT&T offers designed to keep consumers connected no matter where they are.
CSE executed multiple touch points that achieved YOY success including a fly away sweepstakes for two lucky fans to receive the VIP treatment courtesy of AT&T and attend the BET Awards. Social and digital amplification were key in reaching the target audience and thus a dedicated AT&T snapchat filter was deployed over the weekend to capture content and consumer experiences onsite. The AT&T technology lounge included a Selfie station for attendees where the action was shared with the followers and friends. AT&T also sponsored Genius Talks where celebrities shared key insights with audience members and AT&T rewarded unsuspecting attendees with tech prize packs and other gifts adding to the premise of AT&T is wherever you are and aiding you in staying connected to what matters most in the consumers world.