AT&T is a global leader in wireless, and every year it showcases its impressive and expanding portfolio of connected products and services at CTIA Super Mobility, the official trade show of the wireless industry, in Las Vegas. AT&T tapped CSE for the 3rd consecutive year to design, build and manage their booth and experiences. As with years past, CSE was charged with coming up with creative ways to highlight a varied portfolio of products and services, but this year, it was imperative to show the interconnectivity and overlap of these products and services in everyday life.
The solution was to create a Connected City, where we could attract and engage attendees at multiple touchpoints throughout the booth, layer stories on top of one another, and pull a consistent Connected Life theme throughout. The result was a space divided evenly between consumer and business solutions, with an AT&T Network Experience connecting the spaces at the core.