Cricket Wireless partnered with CSE to target a sports sponsorship opportunity that would provide national scale with extensive local activation opportunities to increase brand consideration, drive traffic to stores and incentivize sales. Knowing the cluttered sponsorship landscape for wireless brands in sports, CSE honed in on a unique, if not unorthodox opportunity with World Wrestling Entertainment (WWE)
For both brands, it’s all about the experience they provide to their consumers centered around creating smile worthy moments. Cricket gives consumers Something to Smile About by providing a better choice in wireless. WWE’s stated mission is to “put smiles on people’s faces” and attracts passionate, diverse and family-oriented consumers who are an ideal target for Cricket Wireless. With over ½ billon social media followers and reaching over 650MM homes worldwide on a weekly basis, WWE provides an ideal platform for Cricket.