The NBC Sports Sunday Night Football Bus is an immersive experience created on a 45’ bus branded with the iconic Sunday Night Football logo, images of marquee NFL football players and songstress Carrie Underwood, bringing to life on a Bus what you see on TV each week. The mobile tour will travel 23k+ miles throughout the country this season, making stops at local landmarks and events in the host cities and execute at 20+ Sunday and Thursday Night Football gameday stops.
CSE managed all aspects of the NBC Sports-NFL16 tour (4th season), inclusive of procuring and leading the vehicle design, development of all interactive experiences within the vehicle (including an interactive replica control room and Football Night in America studio desk), management of local market events and NFL stadium gameday executions, assisting with the program’s social content producer and CRM/data capture program.
Over the past 4 seasons the SNF Bus has activated at over 80 national events and activations, executed the tour in at least 18 different states and seen an estimated 10MM road impressions –all in each season of the program. Additionally, over 150k impressions from a Gif Photo Booth and 240K impressions from the SNF Twitter Vending Machine were seen in season 3.