#MejoraMiDia is a real-time marketing campaign that goes beyond products and services. It aims to make emotional connections between a technology brand and its followers by improving their game day experience.
AT&T’s Atlanta-MNT Title Night will be the 2nd time the brand activates #MejoraMiDia as a mass consumer event. CSE wanted to create buzz prior to the official date by going to the heart of the community to remind MNT fans how AT&T can make their life and their game day better by enhancing their ‘fandemonium’. Ultimately, converting these fans into AT&T Brand Loyalists and customers.