Cricket Wireless partnered with CSE to target a sports sponsorship opportunity that would provide national scale with extensive local activation opportunities to increase brand consideration, drive traffic to stores and incentivize sales. Knowing the cluttered sponsorship landscape for wireless brands in sports, CSE honed in on a unique, if not unorthodox opportunity with World Wrestling Entertainment (WWE)
For both brands, it’s all about the experience they provide to their consumers centered around creating smile worthy moments. Cricket gives consumers Something to Smile About by providing a better choice in wireless. WWE’s stated mission is to “put smiles on people’s faces” and attracts passionate, diverse and family-oriented consumers who are an ideal target for Cricket Wireless. With over ½ billon social media followers and reaching over 650MM homes worldwide on a weekly basis, WWE provides an ideal platform for Cricket.
A SPONSORSHIP TO SMILE ABOUT.
With an enormous reach both digitally and over the air, WWE provides Cricket an important platform to educate WWE’s passionate fan base about a better choice in wireless. Retail promotions, celebrity store appearances, and special incentives, such as free trials to experience the WWE Network, will give consumers an opportunity to engage deeply with entertainment they love and a brand that will make their wireless experience better.
“Fans came to our stores in mass, showing incredible passion for the family-friendly entertainment WWE offers and the superstars that ignite the kind of excitement only they can produce,” said Janna Ducich, vice-president and chief marketing officer, Cricket Wireless. “It’s time to take it to the next level. This sponsorship enables us to reach 650 million homes worldwide through events that have been staples in living rooms for decades. We are in an incredible position to introduce the simplicity, transparency and dependability that sets Cricket apart from all of its competitors.”