AT&T Mexican National Team

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#MejoraMiDia is a real-time marketing campaign that goes beyond products and services. It aims to make emotional connections between a technology brand and its followers by improving their game day experience.

AT&T’s Atlanta-MNT Title Night will be the 2nd time the brand activates #MejoraMiDia as a mass consumer event.
CSE wanted to create buzz prior to the official date by going to the heart of the community to remind MNT fans how AT&T can make their life and their game day better by enhancing their ‘fandemonium’. Ultimately, converting these fans into AT&T Brand Loyalists and customers.

Objectives
  • Connect with the Hispanic community in an authentic way
  • Win the digital and social conversation around the MNT game
  • Markets include San Diego, Atlanta and Chicago
Solutions
  • Branded truck driving around Atlanta and stops in High Hispanic areas and AT&T events
  • Used as an extension of one of AT&Ts most significant sponsorship for the Hispanic segment
  • Community Integration
  • Skyview (Ferris Wheel) take-over
  • MNT Legend Oswaldo Sanchez and Zague
Results
  • 305.7k #MejoraMiDia Impressions
  • 177.5k Skyview Impressions
  • 2.8k #MejoraMiDia truck Impressions
  • 1,596 AT&T Skyview riders
  • 150+ AT&T VIPs
  • 6k branded giveaways
  • 8 happy Hispanic families delighted (prizes)