#MejoraMiDia is a real-time marketing campaign that goes beyond products and services. It aims to make emotional connections between a technology brand and its followers by improving their game day experience.
AT&T’s Atlanta-MNT Title Night will be the 2nd time the brand activates #MejoraMiDia as a mass consumer event.
CSE wanted to create buzz prior to the official date by going to the heart of the community to remind MNT fans how AT&T can make their life and their game day better by enhancing their ‘fandemonium’. Ultimately, converting these fans into AT&T Brand Loyalists and customers.
- Connect with the Hispanic community in an authentic way
- Win the digital and social conversation around the MNT game
- Markets include San Diego, Atlanta and Chicago
- Branded truck driving around Atlanta and stops in High Hispanic areas and AT&T events
- Used as an extension of one of AT&Ts most significant sponsorship for the Hispanic segment
- Community Integration
- Skyview (Ferris Wheel) take-over
- MNT Legend Oswaldo Sanchez and Zague
- 305.7k #MejoraMiDia Impressions
- 177.5k Skyview Impressions
- 2.8k #MejoraMiDia truck Impressions
- 1,596 AT&T Skyview riders
- 150+ AT&T VIPs
- 6k branded giveaways
- 8 happy Hispanic families delighted (prizes)