AT&T Beyond Limits

AT&T Beyond Limits is an innovative social campaign that showcases the lives of people with disabilities and celebrates their achievements. Three social influencers with various disabilities were chosen to amplify the message within the segment by sharing their personal stories of how technology helps them live “Beyond Limits.” Influencers included WCMX athlete and Nitro Circus star, Aaron “Wheelz” Fotheringham, 3-time Paralympic Gold Medalist, Alana Nichols, and former Rutgers football player, Eric LeGrand.

Its purpose is to motivate everyone to keep striving for greatness and to always continue pursuing their dreams. The response was very positive –we received over 150 video submissions for the Beyond Limits Sweepstakes and surpassed nearly all campaign KPIs.